Point of Sale Demographics
Improve your marketing I.Q.
Ever wonder if the newspaper ad you ran last week actually worked? Or why customers choose your store instead of your competitors? Wouldn’t it be great if you knew what items your customers are planning to buy next Fall, and could target a promotion directly to those customers?
Our Point-Of-Sale Demographics option makes this a snap! Simply compose a series of questions you want your salespeople to ask while writing up a sale. Examples might include questions like "How did you hear about us?", "What is your next intended purchase?", "What television station do you watch most often?", or "Why did you buy at our store?".
Genesis makes it easy for you to evaluate demographic information by providing you with summaries of how customers respond to your questions during any range of dates. You can even track responses by products purchased, or multiple store locations.
Complete customer detail is also available for each response so you can manage incredibly effective direct mail campaigns.