Avoid expensive "shotgun" approaches to direct mailings.
The Targeting Toolbox gives you the ability to precisely select groups of customers for direct mail campaigns.
You can select customers for printing by specifying any combination of the following criteria:
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Zip Code or State
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Type of Purchase or Customer Status
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Date of Purchase
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Average Purchase Amount
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Last Purchase Amount
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Store (for multi-location operations)
For example, you could run a night stand promotion for your previous customers by printing labels and letters for anyone who has purchased at least $300 of bedroom furniture in the last 60 days.
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